Free Trip to Spain Provided by Morgage Broker Scott Tucker

Chicago mortgage broker Scott Tucker founded his business using a system he created that utilizes marketing campaigns that appeal straight to individual clients’ emotions, and he hasn’t shied from demonstrating the strength of the approach across multiple platforms. His business expertise might be in houses, but in 2006, he used his emotional direct marketing system in a situation dealing with hotels-one hotel room, to be exact.

Tucker needed a companion for a $7,700 trip to Barcelona, and he got right to work appealing to the emotions of potential “clients.” In the news outlets and on the website he created for the contest, Tucker told his audience that he recently ended a relationship with the woman he had been dating at the time because he discovered she had been cheating on him. With a ticket to Barcelona already booked for the couple, Tucker preferred not to let the second ticket be wasted. He was holding a ticket under the woman’s name that may either go to waste or be picked up by a lucky woman of the identical legal name.

Disclosing countless personal details might be an unusual move for a businessman in an industry that functions on realtor-client relationships, but Tucker isn’t your usual broker. Also a loans officer and coach for his self-created system, Tucker advertises business successes measures that sound as exciting and satisfying as a week-long European vacation.

The vacation was booked at a hotel in Barcelona near several beaches. Tucker accepted submissions from women on his website, FreeTriptoBarcelona.com, and asked that each woman upload a photograph of herself, a brief biography and a compelling reason as to why she should win the trip. The only catch: Every woman had to have the same name as Tucker’s ex-girlfriend in order for the plane ticket to be usable.

Not a mainstream mortgage broker, but perhaps Tucker could increase his client base with a strategy that exposes his own vulnerability, giving him a more approachable air in economic times when clients need an expert adviser but also an empathetic friend. Tucker has never been a conventional mortgage broker, choosing to be more outspoken than his counterparts and keep business dealings on his own terms, regardless of the number of potential clients that might shut out.

His emotional direct marketing system costs $1,400 a month but promises 25-hour workweeks that can add nearly $100,000 to annual earnings and up to 53 clients. On his website, mortgagemarketinggenius.com, Tucker suggests that users who adopt his system will have clients chasing them for services, instead of the other way around.

The premier source for proven mortgage marketing and loan officer training for those looking to make HUGE commission in the mortgage industry Scott Tucker.